Knowing the rules of business etiquette is necessary if you seriously want to do business, as you will immediately command respect and earn yourself a certain status among colleagues and partners. The concept of "business etiquette" contains the norms and rules of behavior and interaction between business partners. This concept includes such components as acceptable forms of greeting, business dress code, the ability to confidently hold on during negotiations, and so on.
The basic rule of business etiquette is, first of all, the ability to honestly conduct business. For long-term cooperation, your business partners must see you as a reliable, stable businessman with certain moral rules.
Rules of conduct in doing business, which imply your reliability and honesty, show your partner that you can be relied upon and that it is worth working with you.
Business etiquette also implies commitment. When doing business, relationships that have been proven over many years and partners that have proven themselves to be binding are valued first of all. Therefore, new business partners are looked at long enough and very carefully before they deserve a certain trust.
The rules of business etiquette fundamentally exclude any manifestations of unreliability; partners that you should not count on, or dishonest entrepreneurs often quickly get a negative reputation, even if they turned out to be such only once. As a result, you need to know business etiquette if you are serious about doing business. And it is worth remembering that your reputation should always be protected and only improved.
Another very important point is the so-called “golden mean” rule. It is always necessary to find a compromise between competition and cooperation, since even competitors can be useful for the development of your business, and in no case should you use “forbidden” tricks.
It is important enough to maintain chain of command at all times, and those who are junior in business should follow the instructions of their seniors. You must always maintain discipline. Going behind the leader's back can ruin the whole thing.
While maintaining business etiquette, it is important to remain loyal to your institution, you must have your own systematized business values. This is very important, because an employee is always more valued, who, in a period of crisis for the company, does not leave it, but takes all possible measures to revive the business.
An important component of the rules of business etiquette is the correct selection of clothing and style in general, the so-called dress code. The generally accepted norm is a restrained style of clothing. For men, these are classic-cut suits, mainly in dark colors, under which you need to wear a white shirt and a strict tie. For external image a business person is not required, but certain accessories are highly desirable that will emphasize your solidity. These are expensive watches, expensive shoes with properly matched socks, cufflinks, spectacle frames, a high-quality pen, a leather diplomat with a solid appearance. Do not forget about business women. A businesswoman should look quite individual, but not too bright, strict. The suits of business women should be both businesslike and elegant. As for jewelry, then the rules dictate fashion trends, gold rings and bracelets, pearls, fashionable, but rather strict shoes are acceptable.
Both women and men should not forget that it is best to use perfumes with a fresh and light aroma; strong odors are not welcome.
Business etiquette dictates restraint and strictness in behavior, the ability to always be collected and keep yourself and your emotions under control.
Decent behavior during communication is a direct indicator of the level of our culture. And in modern society, the rules of conduct play an important role. The overall impression of a person has a direct impact on his reputation and status. Knowledge and observance of the rules and norms of etiquette, the ability to make a good impression, build effective communication are significant elements in a person's life. That is why many business partners turn to Special attention on the behavior of the people around.
Etiquette includes moral and moral concepts, norms and principles of behavior and communication of people, which we must use not only in society, but also in the family, when communicating with colleagues at work. Business etiquette is of particular importance.
It’s not enough to just be an educated, cultured, well-mannered or polite person - you need to follow a whole set of rules in order to be appreciated in society as a professional. Compliance with the norms of business etiquette is the key to success in the business environment.
Conscientious work, high awareness of public duty and mutual assistance - all these qualities in business ethics must be able to educate and improve in oneself. And correct and competent speech, image, ability to stay in society and understanding the intricacies of non-verbal communication will help win over people.
Key features business etiquette.
It is important to remember that communication should be completely oriented towards goodness. Rudeness and unkindness are not applicable when communicating in a business environment. Even a dishonest partner must be treated favorably, control himself and remain calm and ethical in all situations.
Further cooperation with people depends on compliance with the basic principles of etiquette. By breaking certain rules in society, you risk your image, and in the business environment - the reputation of the company, and such mistakes can cost a lot of money or a career ladder.
Each environment and industry has its own rules of etiquette. So, for example, for people working in the international field, it is necessary to adhere to the rules of good taste adopted in other countries.
Basic functions of business etiquette.
Business is the coordinated activity of a whole multitude of people. And the effectiveness of the company's work depends on the ability to establish connections and maintain good relations not only with employees, but also with partners and customers.
The rules of business etiquette must be observed in all life situations, regardless of the circumstances. Business etiquette is applicable:
It is necessary to observe the basic moral and ethical standards in any situation. There is a so-called rule of "first seconds" when you can create the first impression of a person. It includes greeting, handshake, introduction and first address.
Sign language allows you to learn much more about character than words and appearance. Non-verbal signs reflect the essence and inner world of a person, for example, crossed arms or legs signal distrust, tightness or insecurity.
It is impossible not to note the egocentrism, which is often attributed to negative connotations, on the contrary, such behavior says that we have a professional in his field, he can negotiate and not forget about his point of view. Such a person is interested in a positive outcome of the dispute, but will undoubtedly defend his point of view.
Ignorance of the basic postulates of etiquette creates many problems and sometimes leads to the destruction of a career. Today, business in Russia has its own specific features in ethics - in this way a new culture of business communication is being formed.
It has many rules and requirements that must be followed. Some components have already lost their relevance. For example, it used to be that a woman should get out of the elevator first, but now the norms of etiquette say that the first one out of the elevator is the one who stands closest to the doors.
There are eight main areas in business etiquette.
An educated and cultured person can always competently express his thoughts not only orally, but also in writing. The main requirements for business correspondence are brevity, conciseness and correctness. There are basics for the design of business letters and documentation.
Etiquette directs communication in the right direction, ensures the professional activities of managers and subordinates with relevant standards, rules, and norms. As Dale Carnegie stated, only 15% of success depends on professional achievements and knowledge, and 85% on the ability to communicate with people.
Business protocol is driven by rules and regulations. There is a technology that allows you to quickly and easily establish contact, here are the main recommendations.
Business and professional life needs organization and order.
In business, it regulates business etiquette. It is designed to organize interaction at work, in the performance of their official duties.
Ethics is a system of moral norms accepted in society.
Etiquette is a set of specific rules and laws of behavior adopted in society.
There are many types of etiquette: everyday, diplomatic, military, guest and others.
Business etiquette is one of the components of ethics. Without knowing the rules of business etiquette, it is impossible to succeed in the chosen field of activity.
Compliance with all the rules and norms of communication in a professional environment guarantees respect and authority among colleagues. Right choice, the relevance and timeliness of a word, gesture, posture, other ethical sign reveals the business and personal qualities of a person from the best side.
The rules of business etiquette must be observed, as they:
Violation of the generally accepted rules of entrepreneurship and doing business makes it unsuccessful. Unethical entrepreneurs fail to establish themselves in the market.
Etiquette includes universal universal moral and ethical standards:
In a business environment, it is not enough to just be a well-mannered, cultured, polite person. Business etiquette has a number of features and differences. The rules of business etiquette require strictness and accuracy in execution.
Features of the ethics of communication in the organization are determined by the specifics of the economic sphere of people's lives and the traditions that have developed in the cultural environment.
Basics of business etiquette - general principles of a culture of behavior in a corporate environment:
The tone of communication with colleagues, partners, clients is always friendly and welcoming. A flawless smile is the hallmark of a successful business person. Politeness helps to increase the profitability of the enterprise, maintain good relations with partners and customers. Nervousness, irritability and panic rules of business etiquette exclude.
In a corporate environment, it is not customary to be rude and inattentive even in relation to a dishonest partner. It is necessary to be able to control oneself, restrain emotions and regulate behavior by willpower.
Business people do not forget about the sense of proportion and tact in relationships with people. Prudently avoid awkward, negative, unacceptable topics in conversation.
Delicacy implies softness, smoothness, flexibility, ornateness of speech. It is customary to say compliments that do not turn into flattery and hypocrisy.
The ability to behave modestly characterizes a person as well-mannered, favorably emphasizes his business and personal qualities. A modest specialist and a professional in his field is perceived as a balanced, harmonious, holistic, mature personality.
If an employee or manager has taken on an obligation, made a promise, he must keep it. The extent to which the head or employee of the organization is required can tell about his ability to analyze, predict, assess the situation, forces, and opportunities.
In a business environment, it is considered indecent to be inaccurate in time, not to be able to properly manage it, because this is a sign that a person does not value either his or someone else's time. For example, waiting for an important meeting for more than five minutes is defined as a gross violation of the rules of business etiquette. Time is especially valuable in business.
The rules of business etiquette must be observed, as their violation can lead to the rupture of partnerships, loss of reputation, sales markets and other negative consequences.
All business people follow job descriptions, act according to the charter of the organization and follow the oral and written rules of corporate etiquette.
The rules of business etiquette provide for the following working points:
The style of clothing is classic, restrained, neat. Formal suit, acceptable colors in clothes (usually black, gray, white colors), neat hairstyle. Each organization can prescribe its own dress code rules, but they are always within the framework of the appearance features generally recognized in business.
A conscientious, responsible, decent attitude to work is perhaps the main sign of professionalism. At work, it is not customary to solve personal matters, visit social networks, talk a lot with colleagues not on business, often take tea breaks.
Nobody likes unpunctual people. And in business, every minute is precious, and therefore the value of time cannot be exaggerated. The rules say: time is money; every professional and specialist must master the basics; you need to plan your day.
An educated and cultured person always writes correctly. There are rules and canons for the design of business letters and other documentation.
Business etiquette involves the rules of negotiations and telephone conversations. They prepare for a telephone conversation in advance: they determine the time when it is more convenient for the interlocutor to talk, prepare questions that need to be asked, note the main points that need to be discussed.
For the etiquette of communication on the Internet, a new word has been coined - netiquet. It is already impossible to imagine a civilized life without the Internet. Modern Worker uses e-mail, the company's website, internal chat, and so on.
The rules for writing business emails partially coincide with the rules for writing paper letters. Email It is customary to sign not only the name of the author, but also to leave contact information (name of organization, index, phone numbers, Skype nickname, company website address, work schedule).
On the desktop, according to the rules of etiquette, there should be order. Even stacks of papers, books, folders - everything is in its place. The desktop of the employer and the employee will tell about how he works. The unspoken rule is: more order on your desktop, the more of it in your head.
Confidential information and trade secrets are not subject to disclosure.
In behavior and communication, a cultured person expresses respect for the interlocutor, partner, opponent, client. Business etiquette obliges you to be an attentive listener, respect the opinions of others, help a colleague with work, and so on.
The ability to competently conduct negotiations and effectively complete them is a special art. Business etiquette says that negotiations and meetings should have a goal, a plan, a specific time frame and a place that is convenient for both parties.
Business events, such as meeting business partners at a train station or airport, introducing members of a delegation, presenting flowers and other actions, are carried out according to the protocol. For example, there are certain rules for seating at the negotiating table.
The relationship "boss - subordinate" involves smooth communication with a certain distance. An ethical boss makes comments to a subordinate only tete-a-tete. Gives oral and written assignments specifically, concisely, clearly. An ethical subordinate unconditionally fulfills the orders of the leader, but can express his point of view, give useful advice, and make a proposal.
The microclimate in the team is of great importance, it affects the productivity and performance of employees. Business etiquette involves friendly, respectful relationships, help and support in solving tasks. Taboos: gossip, intrigue, intrigues, the Cold War, as well as office romances (personal life is supposed to be outside working time and not in the workplace).
Gestures should be vigorous, but not excessive or sweeping; the gait is even, swift, the walking speed is average (not running and not walking); posture is straight; confident look.
The only touch allowed in a business environment is a handshake. At the same time, there are rules here too. When shaking hands, it is not customary for the hand to be lethargic, wet, cold. The hand of the interlocutor should not be squeezed and shaken for a long time and strongly. There is a lot of psychological literature on body language that deals with business gestures and how they can be interpreted.
To be ethical in a professional environment, you must comply with all laws and adhere to the rules of etiquette.
Ethics and business etiquette are studied in general educational institutions, when attending relevant courses, trainings, seminars and are mastered independently by a business person.
The business qualities of a person are the ability to perform tasks and achieve goals determined by the specifics of work, specialty, and qualifications.
There are two types of business qualities:
When hiring new employees, self-respecting companies conduct psychological testing, which allows diagnosing innate and acquired business qualities.
The general and business culture of an employee is no less important than qualifications, ability to work and work experience.
Undoubtedly, when hiring, the moral and ethical qualities of a person are taken into account. But these qualities can also be acquired, nurtured, instilled in the process of professional activity.
The ethics of a person is expressed in such manifestations of his morality:
Morality and ethics are the basic characteristics of the personality of a cultural leader and worker. A successful person in business has a developed need to act in accordance with the requirements of ethics and morality, to be kind and honest.
Business Etiquette
Business etiquette is the established order of conduct in the field of business and business contacts. Everyone knows that any employee of the company is the face of the company, and it is important that this person be both attractive and professional, friendly and adamant, helpful and independent.
Modern business etiquette is a deep knowledge of decency, the ability to behave in a team in such a way as to earn universal respect and not offend others with their behavior. By the culture of behavior of an employee of the company and by his ability to communicate with customers, one can judge the entire team of this company.
Knowing the rules of business etiquette helps to avoid mistakes or smooth them over in accessible, generally accepted ways.
Therefore, the main function or meaning of the etiquette of a business person can be defined as the formation of such rules of behavior in society that contribute to mutual understanding of people in the process of communication.
The second most important function of business etiquette is the function of convenience, that is, expediency and practicality. From the smallest detail to the most general rules, business etiquette is close to Everyday life system. After all, the most important principle of etiquette is this: it is necessary to act according to etiquette, not because it is customary, but because it is more expedient, more convenient, more respectful towards others and oneself.
Business ethics is one of the main "tools" for shaping the company's image. In modern business, the face of the company plays a significant role. Those organizations in which business etiquette is not respected lose a lot. Where business etiquette has become the norm, higher productivity, better results. Entrepreneurs all over the world know the most important postulate of business: good manners profitable. It is much more pleasant to work with a company that respects business etiquette.
Mastering the civilized market, modern entrepreneurs should know that only 10-15% of those who want to establish themselves in the market world achieve their goals. Business is built not only on economic basis but also ethical. Just as it is unacceptable to violate the generally accepted rules of business in commerce, so it is unacceptable to violate the rules of business etiquette. Compliance with the rules of business etiquette is one of the necessary elements of your professionalism.
businessman abroad
In business circles abroad, there are a number of strict rules of etiquette, without knowing which, you can look ridiculous in the eyes of your partners.
During working hours in the business world it is customary to wear suits that are not too light. It is not recommended to wear colorful or dark shirts. The shirt should be white or light (blue, beige, with a thin strip, a slightly noticeable check). It is advisable to choose ties for a business setting that are not too bright and without catchy patterns. At the same time, they should match the color scheme to the suit and shirt.
Wearing shirts with short sleeves in a business setting is also not recommended, since it is considered elegant if the cuffs of the shirt are visible from under the sleeves of the jacket by about 2 cm.
A navy blue or charcoal pinstriped suit is the most common type of suit for every occasion. The fact is that a manager abroad often does not know in the morning where he will be invited in the evening and whether he will still be able to return to the hotel or home in order to change.
In the theater, as well as on special occasions, it is advisable to wear dark clothes. Although it is no longer customary to wear black suits, with the exception of mourning ceremonies.
As for shoes, black shoes can in principle be worn with all kinds of suits of any color. brown shoes goes well with beige-brown suits.
It is better to have socks that are not very bright and catchy, they often wear gray or black, and brown ones are selected for beige-brown clothes and shoes.
If we judge fashion, then, for example, Germany is more oriented towards England in this respect, while in Austria and Switzerland they follow the fashion recommendations of France and Italy more. In general, fashion enters the business world not so actively and quickly; he is quite conservative in relation to fashion, strict and restrained.
The business world in appearance rather adheres not to fashion, but to a certain level - to dress in such a way as not to "wet" its prestige. In this sense, it is very important that clothes and shoes are clean and tidy. A worn, not ironed suit, a stale shirt, socks or a tie or a stained tie that “moved out” with all due respect to a person always attract attention and leave a bad impression.
It is even more difficult to learn how to dress relatively freely, as they say, with “charm”, but at the same time with a sense of proportion. In other words, truly fashionable and elegant. There is nothing to hide, young managers who want to keep up with fashion do not always succeed either.
During commercial negotiations, and even more so during meetings, it is not recommended to take off your jacket without asking permission from the surrounding ladies. This also applies to smoking. By the way, we note that recently smoking has become less common in the process of business communication. This must be remembered even in the absence of ladies in society. If negotiations take place in a small room, it is better to suppress the desire to smoke.
In all Western European countries in the business world, whether at dinner or at a reception, alcohol is perceived very conditionally. Therefore, it is highly recommended to restrain yourself and try to "drink" as little as possible.
In all Western European countries, when communicating, it is better to call people by their title, for example: “Mr. Minister ...” or “Mr. Secretary ...”, etc. It is considered impolite to omit such titles as, for example, doctor or director. One subtlety: in Germany it is customary to say “Mr. Doctor” plus a surname, in Austria and Switzerland it is enough to pronounce “Mr. Doctor”.
The most common titles are "doctor", "master" or "graduate engineer" (a graduate of a technical university). The so-called ungraduated engineers (graduates of technical schools) can be called without titles, only "master" plus a surname. However, it is known that these people experience a certain inferiority complex in relation to graduate engineers.
In Austria, there are still a number of old titles - for example, "court councilor". Such a title is given to state officials when performing a function or it is granted by the president for certain merits.
Both in Germany and Austria, the title of commerce advisor is also common (Kommerzialrat - in Austria, Kommerzientrat - in Germany). These titles are also awarded to people for certain merits, and in Austria they can, moreover, simply be bought.
In all Western countries accuracy is considered a sign of good taste. And it is not for nothing that they say that accuracy is the courtesy of kings. It is still acceptable to be 15 minutes late for a meeting or invitation, but being late for a longer period is considered gross impoliteness. If, nevertheless, being late for any reason is unavoidable, it is necessary to find a way to warn about this in advance and apologize. Although it is permissible to come to meetings in advance, it is still better to avoid this, since early appearance can put those who invited you to negotiations in an uncomfortable position. After all, they may have other meetings or events at this time, and they will be forced to change their plans. The latter should be avoided when inviting to visit the house, as the hosts may simply not be ready to welcome guests.
There are differences in the conduct of negotiations. In Switzerland and Germany, they are conducted quite purposefully and dryly. In their course, even a certain rudeness can be allowed. The Austrians do not like to say “no”, they prefer to say “yes, but…” “No” or a sharp refusal, according to the Austrians, is considered quite rude.
During negotiations or after they are over, it is customary to invite partners for lunch or dinner. They usually invite home in the evening, and only those foreigners with whom there are already fairly close contacts, or with a clearly expressed sympathy. In this case, it is customary to give a sign of attention to the hostess of the house - it can be flowers or a souvenir from your country. In this case, even kissing the hand is allowed. When doing this, you should not bend too low, but only by raising the lady's hand, carefully bring it to your lips. The next day after such a reception, it is recommended to thank the hosts by phone or in writing for a pleasantly spent evening.
The order of seating guests at the table in almost all countries is the same and does not differ from the norms adopted in Russia: the guest of honor sits to the right of the hostess, the wife of the honored guest sits to the right of the host, all other guests are arranged according to rank or age, and men alternate with women . In official cases, the use of so-called table cards is practiced: in the places where guests should sit, there are nameplates.
When setting the table, forks and knives are placed with their points up and towards the center, for appetizers - those that lie outside, and for the main dish - closer to the plate. One feature is that in these countries it is customary to use special knives for fish - with a short, blunt and more round edge.
Place a napkin on your knees before eating. Only in France and some French-speaking countries is it customary to insert a napkin behind the collar, but this, you see, looks a bit strange. Before you drink a meat or fish dish, do not forget to wipe your lips with a napkin. When one dish is finished (or the guest no longer wants to eat), you should put the knife and fork on the plate parallel together. This means for the waiter that the plate can be taken away. And vice versa, if the fork and spoon are separated on the plate, then this means that the guest is taking a break and then eating.
I would like to remind you once again that excessive stiffness makes the situation unnatural, and excessive freedom in behavior is close to the lack of culture. For others, it is always most acceptable when a person, realizing a sense of proportion, remains, nevertheless, himself.
As you know, the results of a business trip depend mainly on good preparation. Therefore, it is recommended to research the market as thoroughly as possible and obtain, if possible, full information about their future negotiating partners. Such information is usually obtained on the basis of bank statements, or through an embassy in a particular country.
The timing issue is very important. When working with Western partners, you must always remember that the timing of a business trip is usually agreed in advance, and by mutual agreement of the parties. It is considered impolite when one of the partners does not attach importance to the ability of the other party to receive guests. This point is very important, the results of the meeting largely depend on it.
Going on a business trip, you need to check the availability of all required documents starting with a passport and visa, as well as vaccination certificates. It is recommended to make copies of all these documents so that they can be restored in case of loss.
And in conclusion, we add that many comments and advice are unlikely to be needed by a person who has a sense of tact and who has received a good education and upbringing.
Presentation
An indispensable attribute of the formation of the company, its assertion in the domestic and international markets is the presentation. The impact of a presentation, like a first impression, is usually profound. Its successful implementation largely determines the success of further negotiations with partners. Notices of presentations are given in the media.
Presentation announcement(option one)
IN THE PROGRAM: acquaintance with the production and traditions of the enterprise, speeches by specialists, demonstration of films on special equipment; banquet. Your reliable partner in trade and economic cooperation……………………
Beginning - at 17.00 Address of the event………………………………… Entrance - by invitation cards. Phones for information………………….
Presentation announcement(second option)
In order for the presentation to be successful, it is necessary to involve professionals in its implementation.
First, the place and timing of the presentation are determined. Then a script (program) is developed. The presentation time is usually limited to 1.5–2 hours. Presentations are best done in the afternoon, from about 3 pm, so that a cocktail or buffet can be arranged afterward (5-7 pm). Usually one of the heads of the foreign economic service of the enterprise opens and conducts the presentation. It also represents the leaders of the entire enterprise. Then you can show a film (10-15 minutes) and make a report about the activities of the enterprise, its export opportunities (no more than 30 minutes).
The rest of the time is devoted to answering questions. The room where the presentation is held is decorated with advertising posters, stands, etc. Presentation participants are given souvenirs (advertising gifts) in order to remind their recipients about the company. Inexpensive items are usually used as promotional gifts: notebooks, calendars, pens, ashtrays, lighters, badges. These items are marked with the name of the company, and sometimes its address and nature of activity.
Demonstration of goods at the presentation is a very persuasive means of advertising. This is especially true for the demonstration of machines, equipment and devices, which allows you to convince a potential buyer of the merits of the design, high performance and quality of the products. It is very important to involve a potential client in joint actions. This can be, for example, a proposal to test devices, try on clothes, transfer materials for examination of strength, etc. When a client has the opportunity to personally get acquainted with the product, touch it with his hands, he subconsciously grows confidence in him and the company. When you can directly experience the softness of a fur, the comfort of a jacket, the strength of a fabric, or the ease of working with a computer-based text editor, cues from all directions reinforce that impression.
Business lunch with business partners
A business lunch, or a business lunch, with colleagues or business partners is a popular event in business circles, which is usually held in a restaurant or cafe during a lunch break.
A business lunch is not a reason to drink and have fun, but a means of solving business issues, discussing problems related to the activities of an enterprise or organization. A business lunch plays a big role in rallying business partners. A lot depends on such an event: your image as a business person; the image of the company, which will be judged by your behavior; the success of important negotiations; entry into the highest business circles. Therefore, certain rules must be observed if you receive an invitation to dinner, and even more so if you organize it yourself.
Business conversation
The ability to behave appropriately with people is one of the most important (if not the most important!) Factor in determining the chances of success in business, office or entrepreneurial activity. Back in the 30s of the XX century, Dale Carnegie noticed that the success of a person in his financial affairs, even in the technical field or engineering, fifteen percent depend on his professional knowledge and eighty-five percent - from his ability to communicate with people.
Business communication, depending on the circumstances, can be direct and indirect. In the first case, it takes place with the help of correspondence or technical means, and in the second - with direct contact between the subjects of communication. For example, at presentations, seminars, as well as business breakfasts, lunches and dinners and other business meetings.
Dress
The uniform adopted for business lunches is everyday work. If a business lunch is held in a cafe, then the requirements for clothing are minimal - even jeans are allowed. The restaurant makes higher demands on clothing: as a rule, this is a suit or dress for a woman.
Going to a restaurant, a business woman should not change her business image. A business lunch is not a place for coquetry and excessive display of one's femininity; deep necklines, causing cuts and bright jewelry are out of place here - they are intended for the evening. However, it must be remembered that only the table will separate you from the interlocutor, so make-up and manicure must be impeccable, and lipstick of such quality so as not to be eaten with a snack.
Meeting point
When choosing a meeting place, it is necessary to show good breeding and tact. When you are interested in a conversation, you can emphasize your respect for the person by arranging a meeting place closer to their place of work. The level of the restaurant should correspond to the position occupied by the people you invited.
Organization
It is necessary to strictly observe the agreements agreed in advance on the place, time and composition of the meeting participants (who, where and when will meet). Only when absolutely necessary can changes be made to a pre-approved plan. So, if you intend to meet with someone face to face at breakfast, and the invitee calls you and announces that he intends to come with his secretary and someone else, you must decide whether meeting in such a composition is in your interests and is it really worth it.
Table seating
If a preliminary order is made, the rules of good manners prescribe to wait until all the guests have gathered, and only then sit down at the table. If you need to spread out papers and you are meeting with only one person, it is preferable to sit at a table for four, not for two. In this case, there will be good reasons to invite the person to sit to your right instead of across from you.
Rules of conduct at the table
Despite the fact that you need to behave naturally at the table, it is still worth adhering to some rules. For example, sit upright with your lower back pressed against the back of a chair and your feet flat on the floor. Do not cross your legs while eating, and if you do not use a knife and fork, put your hands on your knees. Although the more relaxed position is when the right hand is on the knees, and the wrist of the left hand is on the table. Sometimes - between serving dishes - you can put your elbows on the table, but not during meals.
Take food from common dishes should be placed next to it cutlery, most often it is a fork and a spoon. Be extremely careful not to drop the food while holding the spreading spoon or fork in your right hand. When using a knife and fork, make sure that your fingers do not touch the blade or the teeth. If temporarily the device is not needed, put it on the edge of the plate, but not on the tablecloth. And when you use only a fork, rest the knife on the right edge of the plate, where it will least interfere.
The feast is not over yet, but there is a pause in the meal ... In this case, the cutlery is placed on the plate crosswise: the knife - with the tip to the left, the fork - with the convex part up, so that the knife handle is located like a clock hand pointing to the number 5, and the handle forks - on the number 7; the crossing point should be on the tines of the fork and the top of the knife. It is not forbidden to put the cutlery with the handle on the table, and with the working side on the plate. At the end of the meal, they are placed on a plate parallel to each other so that the handles show at 5 o'clock, the blade of the knife looks to the left, and the convex part of the fork is up. If this is an official reception, then this arrangement of devices will serve as a signal to the waiter that you have finished eating.
Dessert spoon and fork are also placed parallel to each other. If the dessert is served in a vase on a high leg or in a deep vase on a front plate, the device is placed on this plate. If the vase is small and wide, you can leave the spoon in it or put it on a plate.
It is also worth adhering to special manners. In practice, two manners of eating at the table are accepted: European, when the knife is always held in the right hand, and the fork in the left, and American, in which the fork is shifted from the left hand to the right after one or more pieces of meat or poultry are cut off. . In America, the knife is used only for cutting food, then it is left on the edge of the plate, and the free left hand is lowered to the knee.
Sitting at the table under normal conditions, they unfold the napkin, fold it in half so that the lower edge protrudes forward, and put it on their knees. At a formal dinner, you should wait until the hostess of the reception sets an example by doing it first. If napkins are served at the table, then they are completely unfolded on their knees. In no case should men tuck a napkin behind the collar, between the buttons of a shirt or in the waistband of trousers. When using a napkin, do not wipe your mouth with it, but slightly blot your lips. After the feast, casually roll it up and place it to the left of cutlery. At a dinner party, the hostess of the reception, in order to signal to all those present that the meal is over, puts her napkin on the table first. Guests can only do this after her. Napkin rings are used exclusively for family dinners.
Do not use a toothpick at the table. If a piece of food is stuck in your teeth, wait for a pause, apologize, get up from the table and go to the bathroom, where you can solve the problem with a toothpick or rinse your mouth. In America, this rule is strictly enforced, but in Europe it is considered quite appropriate to remove a piece of stuck food with a toothpick right at the table, hiding behind a napkin.
“Tastes do not argue” - this expression comes to mind every time it turns out that one of the guests for some reason cannot or does not want to taste this or that dish. Except for those who don't eat certain foods out of conviction, many people don't eat certain foods for medical reasons, and it's not always convenient to ask them about it. And since you are acting as an inviting party, keep this circumstance in mind. It's good to have a variety of products in stock to get out of the situation if a sticky situation arises.
If you are offered a dish or drink at a party that causes you, for example, an allergy, or you simply do not like them, politely refuse by saying: “No, thank you” or “No, thank you.” However, the rules of good manners recommend taking at least a small portion of each dish, and discreetly place the food that you have not touched on a plate.
You should not explain to others that you do not eat this or that food, do not drink this or that wine as prescribed by a doctor or following a diet. But if the hostess asks you about it, then you can answer her without attracting the attention of other guests. When refusing a dish offered by the waiter, quietly say "No, thanks" or simply shake your head. If you want to give up wine or any other drink, just touch the edge of the glass with your index finger.
Varieties of business practices
Quite often, business conversations take place in an informal setting (in a cafe, restaurant). This requires the ability to combine the solution of business issues with the meal. Usually there is a business breakfast, lunch, dinner. They are united by some general principles that apply in all three cases - in particular, generally accepted rules of conduct at the table. However, each of these forms of business communication has its own characteristics.
business breakfast- the most convenient time for meetings of those who work hard during the day. Duration - about 45 minutes. Not recommended for a business meeting between a man and a woman.
Business lunch allows you to establish good relationships with partners, get to know customers better. At noon, a person is more active and relaxed than at 7-8 in the morning. The duration of a business lunch is not strictly regulated and is usually one to two hours, of which up to half an hour is secular conversation, usually preceding a business conversation.
Business dinner is more formal than breakfast or lunch, and in terms of the degree of regulation it approaches the reception. This determines the type of invitations (written, not telephone), clothing features (dark-colored suit). The duration of a business dinner is two hours or more.
But times are changing, and the usual feast is no longer in vogue. Today, there are about a dozen different techniques, each with its own nuances and rules, its own name and its own requirements for conducting. Previously, guests were simply called to the table, now the type of reception is indicated in the invitations in a special column. You can be invited to a banquet, buffet, cocktail, brunch and even fondue! What actually lies behind these unusual words for hearing? And how not to get into a mess when you are going to attend this or that event?
So, receptions are divided into daytime and evening receptions, as well as receptions with seating guests at tables and without it.
Breakfast. Earliest event. But don't worry, you won't have to get up at six in the morning. Breakfast is served at noon or one in the afternoon. Breakfast duration - 2 hours. During breakfast, guests are seated at the table and served two cold appetizers, one hot dish, tea or coffee, fruit, cookies, and cake. From alcohol offer champagne and dry wine.
"A glass of wine with cheese." A technique that has been popular since the 1970s. The dominant dish here, of course, is cheese at room temperature and various varieties. Cheese is complemented by wine, vegetables and fruits.
The business alternative to this approach is "a glass of champagne" at 2 or 3 pm. The guests are given glasses of champagne, treated with small toasts on skewers, fruits and sweets. A glass of champagne is organized in connection with the opening of exhibitions, the celebration of the anniversary of the company or the professional success of the enterprise. The reception is held standing up, and guests are expected to behave in a strict, formal manner.
Drank champagne, but do not know where to put the used glass? Remember: it will be a big violation if you put your used glass on the waiter's tray next to full glasses that have not yet been disassembled. You need to wait for the waiter with an empty tray or a special cart for dirty dishes. There is an option: if there is only one glass left, then right hand you take a filled glass, and put your used one on the left. But such a coincidence is very rare, there are always several glasses left on the tray.
Another simple trick "glass of wine". This is also an official type of reception, it is held at 13, 14 or 15 hours, standing. It's called "take-over". The waiters carry around the assembled wine; glasses of white and red wine are placed on trays, and the congregation sorts them out. There is a rule: if red wine is served, then red fish, red meat should be served; to white wine - white fish, white meat.
In the period from 17 to 19 hours usually passes "buffet", which in French means "on a fork." A buffet table is arranged to introduce the invited to each other, to give an opportunity to renew old contacts or to agree on new meetings. Self-service is accepted at the buffet, you can make toasts. There may be a few chairs or armchairs in the hall, but these are usually left for the elderly.
While doing this, there are a few rules to keep in mind:
You should approach the table only after an invitation or after the rest of those present have gone to the table;
The guests take plates from the pile at the beginning of the table and move along the table in one direction (so as not to interfere with each other), putting treats on their plate;
It is impolite to be near a table with a smoking cigarette;
It is ugly to put all the offered dishes on the plate at once;
There is a certain order of treats: it is supposed to taste fish dishes first;
Fish and meat should not be on the same plate;
You should take exactly as much as you can eat;
Snacks are transferred to a plate with a common device that is on a dish with this snack. After typing a treat, you need to put the common device in place;
For dessert and sweet dishes, you need to take clean plates;
A man can treat a lady by bringing her something from the buffet. It is unacceptable for a lady to treat a man.
"Buffet" is very similar to "cocktail": the same time, the same conditions and rules. The only difference is the menu. Cocktails serve more drinks than snacks. And if at the "buffet" you can be pampered hot, then at the "cocktail" - no. Unlike a buffet table, cocktail tables are not covered. Several small tables are placed in the hall, cigarettes, matches, ashtrays are laid out on them, and paper napkins in vases are placed. Food and drinks are served by waiters on trays. Instead of forks, guests use special banquet skewers. The reception ends with champagne and coffee.
Dinner considered the most honorable type of reception. Tables are placed in the form of the letter "P" or "T". Places of honor are organized "face" to entrance doors or, if this is not possible, to windows facing the street. Tables are covered with white tablecloths and decorated with flowers. White starched napkins are placed on bread plates. At dinner, guests are seated at tables, and service, as a rule, is carried out entirely by waiters.
The choice of cold appetizers is small - only one fish and meat dish and vegetable salads. After cold appetizers, broth with croutons or soup is served, then some meat dish. From drinks - chilled vodka or tincture, to fish - dry white wine at room temperature, to meat - dry red. There may be two hot dishes, one of them is fish, which is served before a hot meat dish with vegetables cooked in different ways. Sweet - champagne. The dinner itself ends with dessert, and before that, all the dishes, cutlery and glasses that were intended for the previous meal are removed.
A business lunch can be arranged at the home of someone from the company's management, if there are sufficiently spacious and representative premises. In this case, the service personnel should be specially invited. However, most often such receptions take place in a restaurant or club, where there are appropriate conditions and opportunities.
Here are a few business lunch rules:
Originality and unconventionality. If you decide to be remembered or stand out, to please or surprise - this is the right way. Even the most gloomy people will feel more relaxed over a cup of good coffee and in unusual surroundings.
Lunch time convenient for both "owls" and "larks". An invitation to dinner will be accepted for sure.
corporate interests. This time of day can also be used for round tables, seminars, conferences, presentations.
The right place- recipe for success. It is desirable that the territory be neutral, then the invitees will feel more comfortable - it can be a coffee shop or a restaurant.
If you decide to invite people to your office, then you should isolate them as much as possible from the constant calls and fuss of your employees (it is better if it is a meeting room). In this case, providing everything you need will fall on your shoulders: the presence of the same appliances and utensils, food. However, there are downsides here. Firstly, one of the employees will have to take care of the guests during lunch, i.e. his time spent on this event will be the least efficient. Secondly, guests can hamper the employees working in the office themselves - they will have to work in an unusual mode for themselves, which will also reduce labor efficiency. The exception is companies that have halls and employees reserved for such events.
Menu should be thoughtful. If you plan to invite more than 5 people, notify the administrator in advance and specify the time of preparation of the dish you have chosen. It may be necessary to change the technology so that everyone is served at the same time and does not languish in anticipation of each other.
Don't forget about health. Feel free! It does not hurt to check if there are rooms for smokers and non-smokers. Often, those who cannot deny themselves a cigarette feel more free. You can not deprive them of this opportunity, although smoking has long been out of fashion.
The result of the meeting. Clearly plan what you have planned to tell or report; be constructive in your sentences, do not delay answers, but do not push or rush the interlocutor in making a decision. Here you can already use all your experience of communication, negotiating, demonstrating presentations, public speaking.
Profitability. The financial side of the business is the most attractive. As a rule, the person who invited or initiated the meeting pays. If this is a seminar, a presentation of a product, then the company that invited the audience bears all the expenses. Of course, the estimate must also include the rent of the hall, projector, Internet access, if provided.
Business lunches have become very popular in business circles. It is simply impossible to imagine a business without them. They are an integral part of the life of every businessman. Business meetings are of great importance - both as a way to establish relationships with partners, and as the most convenient way to resolve business issues in a relaxed atmosphere.
"Lunch buffet" involves free seating at small tables for four to six people, which are arranged in a compact group. The table arrangement scheme assumes the main table with guests of honor and the host - the organizer of the reception.
At the "lunch-buffet" reception, a buffet or buffet table with snacks and dishes is laid, a buffet with drinks is organized. Guests pick up their own snacks, choose drinks and sit down at free tables according to their interests. Such receptions are organized for the creative intelligentsia after presentations, opening of exhibitions, film screenings, completion of symposiums and scientific conferences.
Reception organizers should take into account an important circumstance: a meal at a common table contributes to official unification, since the organization of such a feast implies an “administrative”, rank style of communication. Buffet-type receptions are more individual and democratic - they provide participants with freedom of communication. These methods include the "lunch-buffet".
Dinner differs from lunch only in that it starts later than 21 hours. On especially solemn occasions (in honor of the head of a foreign government or an important delegation), the so-called "a la buffet" is arranged. Beginning at 20.00, treats are the same as at "buffets", "cocktails", only a more varied assortment. The clothes are classic, just like at lunch and dinner.
In recent years, it has become popular to arrange receptions such as "zhur-fix". The reception is led by the wife of foreign ministers or the wife of ambassadors. "Jour-fix" is held once a week (at a fixed time) throughout the season. The event lasts from 16:00 to 18:00. Often the meeting takes place only in women's society. The main treat is tea with confectionery. Casual clothing is allowed.
Another interesting event could be "brunch". The word "brunch" comes from two English words "breakfast" (breakfast) and "lunch" (lunch) and means "a meal between breakfast and lunch", which lasts from 11.00 to 15.00, is organized in the form of a buffet, which we call " buffet."
By the way, the Swedes themselves have no idea what "Buffet". The fact is that in ancient times all travelers from St. Petersburg went abroad through Finland, which was divided between Russia and Sweden. Trains stopped at every station so that travelers could rest and eat. That's just, hurrying to the train, many forgot to pay for the meal. And restaurant owners came up with a progressive form of service - travelers paid a fixed fee and collected their own food. And so the term "buffet" was fixed in our country.
"Brunch" is considered an informal reception, friends and families, including children, are invited to it.
Brunch can be held in a restaurant, and even in the country. Eggs, bacon, sausages, a variety of salads, stews, fish, pancakes, grilled tomatoes, as well as buns, butter, and cheese are served at the table. Coffee, tea, juices, soft drinks are offered in in large numbers, sometimes wine.
Nature lovers meet at picnics, which are held in the warm season in the open air. Meals are prepared in advance and delivered to the place in baskets and portable refrigerators.
In addition to food, be sure to take folding tables and chairs, large umbrellas from the sun. You can invite colleagues and business partners with their families to a picnic, but it is not recommended to invite top management to such a “home event”. It is preferable to meet with the latter in a strict atmosphere.
Another type of home remedy is "fondue". The tradition of inviting people to “fondue” came from snowy Switzerland, where in the evenings the closest people gathered in each house and ate delicious melted cheese. In our country, "fondue" may well turn into a regular tea party.
Reception "the only dish" is becoming very fashionable. You can invite guests to pancakes, hodgepodge, barbecue, dumplings or any other dish that the hostess is good at. In this case, only this single dish is served. There may be appetizers, dessert, but the dish remains the “highlight of the program”. This technique does not cause much trouble and usually suits everyone.
"Glass" is a classic treat for the occasional guest in many countries. In this case, a glass of cognac, vermouth, wine is served. Snacks can be nuts or cookies.
"Bachelor's Dinner" can be organized not only by a bachelor, but also by a family where the young mistress is not yet very good at cooking. A cold buffet or one hot dish is enough here: fried sausage, sausages in sauce.
business lunch etiquette
A lot depends on a business lunch: your image as a business person; the image of the company, which will be judged by your behavior; the success of important negotiations; entry into the highest business circles. That's why courses like Business Lunch Etiquette are starting to gain popularity, covering every aspect of a business lunch, from how to eat spaghetti without dropping it on your shirt to how to properly open mussels.
Here are the basic rules:
If an invitation to a reception or dinner is sent to writing, be sure to also express your gratitude in writing, even if you are not going to go to it.
Think carefully about your costume. Even if the invitation says "in casual clothes", it still means "in a jacket and tie" for men and "in a business suit" for women. No jeans! If they wanted you to come in jeans, they would have written "in sportswear" on the invitation.
If you are the one who invites someone to a business dinner, then in the restaurant you should behave as if you were hosting guests at home. Therefore, it is better to reserve the best table in the restaurant in advance and familiarize yourself with the menu.
The invitees have their own responsibilities. One of the main tips for guests is not to come to a restaurant hungry. It's better to eat somewhere first. You go to a business lunch not to eat, but to resolve business issues and establish business relationships.
But even if you are going to eat a little, you should do it right. And this is a whole science. Do you know, for example, how a puree soup spoon differs from a regular soup spoon? The spoon for puree soup is slightly larger than usual. But there are still forks for salad, forks for second courses, forks for fish, forks for cakes and their many other relatives. Try to learn in advance the purpose of all these items. There is no need to think that the surrounding experts will write off your mistakes as “sweet immediacy”.
Those present at a business lunch should not:
Discuss your dietary preferences and health concerns, even if you have stomach ulcers or allergies. It is better to refuse a dish without explaining the reason;
Complain about service and food quality;
Loudly call the waiter. Instead, try to meet his eyes and nod slightly, beckoning to you;
Try to make friends with the waiter, communicate with him formally;
Waving a napkin. Gently unfold it under the table and try to eat in such a way that you do not have to use it too often;
Take a full spoon. The soup should be carefully sipped from the edge of the spoon, trying not to make any sounds;
Leave traces of food on the glass. Therefore, every time before drinking, blot your lips with a napkin;
There is after the inviting person has finished dinner.
The correct handshake before and after dinner or during receptions is a separate issue. The grip should be firm, but not strong. You should shake your hand twice - no more and no less.
Giving a cold hand is bad form. If it's cold outside, wear gloves. And during receptions, hold a glass of drink in your left hand so that your right one remains free and warm.
Payment
Either the one who first proposed the meeting, or the one in a higher position, must pay the bill. If the situation can be misinterpreted as an attempt to win someone's special favor, it should be suggested that everyone pays for himself. This is especially true for media representatives and civil servants at all levels: a journalist or official’s breakfast at someone else’s expense may be considered an attempt to influence the press or a manifestation of corruption in the authorities state power. However, the most common approach would still be this: the inviter takes all the costs.
Business letter
There are certain canons of writing letters, non-observance of which can not only affect the prestige of your company, but also prevent the conclusion of lucrative contracts.
Paper for writing should be absolutely clean, neatly cut. It is desirable to have a company letterhead with the company logo, its full name, postal and telegraphic address, telephone, fax and bank details.
Service letters are typewritten on the front side of the sheet without blots. Pages are numbered, except for the first, with Arabic numerals. The width of the margin on the left side of the sheet must be at least 2 cm. The text is printed at 1.5–2 intervals. The paragraph begins with a red line, five intervals indented from the margin. It is recommended to avoid word wrapping. In the upper right corner, under the address of the organization sending the letter, the date of sending the letter is put.
If this is not the first letter to your partner, it should begin with a polite reference to the last letter received from him. This is not so much a tribute as a notification that the letter has been received and further dialogue is based on it.
If you are writing to your partner for the first time, you need to start by introducing your company, its goals and objectives that it sets for itself in the field international activities. Even better, send your partner a booklet with detailed information about the firm. However, advertising material should not be voluminous. The text of this material must be in your partner's language or English language. They end the letter with words of gratitude for cooperation and an expression of hope for its continuation. And without fail: “Sincerely yours”, “Respectfully”, etc. The signature is put on the right side of the sheet, under the final courtesy formula. The name of the signer is typed on a typewriter under his handwritten signature.
About envelopes. You can get by with standard envelopes for international mail, but it should be borne in mind that abroad all fairly large firms have their own envelopes, on which the same information is repeated in a somewhat truncated form as on the form. A branded envelope will not only raise the prestige of your organization in the eyes of a foreign partner, but also save you from having to provide a return address.
Abroad, the order of writing the address is directly opposite to ours: first they write “to whom”, and then “where”.
The first position of the address is the addressee's surname with initials before it and one of the abbreviations: Mr (Mr) if it is a man, and Mrs (Mrs) if it is a woman.
The second position of the address is the position of your addressee. It is indicated so that the letter is not perceived as personal. If the addressee is currently absent, such a letter will be opened by his deputy. If you want to keep the contents of the letter secret, it is better to indicate after the surname: private (personal, confidential), which means “personally”.
The next position of the address is the company name. The following abbreviations can be used here: Company - Co., Corporation - Corp., Department - Dept., Incorporated - Inc. Then follow the house number and the name of the street, city, state. And enclose the address, zip code and country name. Be sure to keep copies of your letters.
You enter into business correspondence with real or potential consumers of your products or services. It can be an offer letter, a rejection letter, a response to a request, etc. Writing a letter is a kind of art. A business letter must be impeccable in all respects: even a minor non-compliance with the rules can make it legally incompetent. Correctly executed legally, written good language, on letterhead, a business letter that is unambiguous in meaning is one of the keys to the success of your business.
A letter to a foreign partner has its own canons, often unknown to us.
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There is a constant process of communication between people, in the public and business environment. Knowing the rules and norms of business etiquette helps to establish the necessary connections, increase the level of loyalty of a client or colleague towards oneself. One of the significant elements of the culture of business communication is the decent behavior of people, their moral values, manifestations of conscience, morality. The success of an enterprise largely depends on the microclimate in the team. If employees competently and clearly, and most importantly, harmoniously, perform their duties, then the company develops and grows.
Etiquette is the norms (laws) about manners, features of the proper behavior of people in the life of society.
Business etiquette is a system of principles and rules for professional, official communication / behavior of people in the business sphere.
Compliance with the rules of etiquette is necessary for all self-respecting people, but it is especially useful for those who seek to build a career (business). In business interaction, such factors as reputation, information and connections are of great importance. The more information, the better communication can be built.
The fundamental rules of business etiquette include:
An important indicator of business culture is the order in the work area. It indicates the accuracy and diligence of the employee, the ability to organize his workplace and working day.
In the culture of business communication, attention should be paid to non-verbal (wordless) manifestations of etiquette. Do not turn away from the interlocutor. When explaining, you do not need to gesticulate or grimace strongly.
According to the rules of business etiquette, the person occupying the dominant position enters the workroom first, then all the rest, according to the ladder of the business hierarchy. The business order corresponds to the following division:
The man must accompany the woman to her left. This rule is due to the fact that in the old days, the gentleman, being to the left of the lady, occupied a more dangerous place when moving along the road. Carts with horses moved at the same time as passers-by, since in those days there were no sidewalks.
AT business relations subordination must be observed between and subordinate. It is customary to point out employee errors on a personal basis, not in the presence of the team.
Business correspondence is a system of requirements (standards) that must be followed in order to correctly and competently draw up a document. First of all, you need to decide on the type and urgency of the delivery of the letter. And also with the degree of accessibility of the document for the recipient, it will be one letter or several, with clarifications / lists / suggestions. The letter must be correctly written in terms of spelling and style.
The design of the document must comply with existing templates, depending on the type of letter (for example, a cover letter). When compiling a document, it is necessary to be guided by the standards on the requirement for the execution of documents [GOST R 6.30-2003].
The business letter must include the name of the company that acts as the sender; the date of dispatch and the address of the recipient. It is also necessary to indicate the initials, the position of the recipient or the department to which the letter was sent. The main part of the letter consists of an introduction / introduction, subject and short description goals of the document, followed by the text and conclusion. At the end of the document, the sender's signature is put, and attachments or copies, if any, are indicated.
— document type;
This is necessary to avoid a situation where an incoming message ends up in the spam folder, and the recipient can delete the letter without reading it.
The letter should be simple and understandable, without an excessive amount of professional terms. In business correspondence, the use of slang expressions and phrases with a double meaning is not allowed.
If the letter has an international focus, then it must be written in the language of the recipient or in English. The response to the letter must be provided:
- by mail - no later than ten days;
– when negotiating via the Internet – from 24 to 48 hours.
Business correspondence should be prepared with high quality and double-checked several times before sending. An incorrectly composed letter with spelling errors can harm the reputation of the company, since a business document is the hallmark of the company.
Rhetoric in the business world is the art of eloquence, the ability to effectively and convincingly convey a thought to the audience. Diction, correct speech, intonation are important here. A significant aspect is the ability to present not only information, but also yourself. In business rhetoric, the principles of speech influence are used:
- availability;
- associativity;
- expressiveness;
- intensity.
A significant condition for business communications is the culture of speech, which manifests itself in literacy, correctly chosen intonation, vocabulary and manner of speaking.
A necessary condition for communication in business circles is respect, goodwill and the ability to hear the interlocutor. In order to show a serious attitude to the words of the speaker, you can use the technique of "active listening", selectively repeating the spoken statements or paraphrasing them a little.
The stages of business communication have the following division:
For telephone communication in the business sphere, the principles provided for by the general rules of business communication and rhetoric apply. The speech should be literate, the intonation should be friendly, the information should be presented in essence, without introductory words or long pauses.
The incoming call signal must be answered no later than after the third ring of the telephone set. The next step is a greeting (the phrases “hello”, “listening” are not allowed). It is necessary to say hello, then announce the name of the organization and introduce yourself. Then clarify the reason for the call, clarify the opponent's questions and say goodbye politely. If you need to make an outgoing call, the rules of conducting telephone conversation the same as in the first case. The only exception is the need to ask the called subscriber whether it is convenient for him to talk and whether he can give you his time. You should be interested immediately after the welcoming speech.
If the caller asks for an employee who is currently absent from the workplace, the person who answered the call should offer his help, in case of refusal, you should ask what needs to be conveyed to the absent employee.
Compliance with generally accepted norms and rules in organizing your appearance is a mandatory aspect in the rules of business etiquette. In some large companies there is a corporate dress code. You need to select clothes in a classic style, too frank, bright things, with elements of torn fabric are not allowed. The appearance must be neat and tidy. Attention should be paid not only to the correct selection of clothes, but also to the appearance in general (the condition of nails, hairstyles, shoes, makeup for women).
